Husbands who don't use coupons

It has happened to all of us, our husbands went to the store and didn't think to use a coupon or use the store card. My wonderful hubby who I love dearly went to Bloom today just to see what Bloom is all about (we usually shop at Publix). He bought a can of Miracle Whip, a bag of Quaker Rice Cake Snacks, and a 20 oz soda and spent $10!!!!!! He was proud the rice cake snacks were on sale and I said "did you scan your Bloom card?" He said, "Bloom has a card?" OMG! He paid full price for THREE ITEMS! He also did not keep the receipt so I could get an adjustment so now our monthly budget is dinged $10, but I still love him : )